Let’s begin with the annual limited edition Elysian darts – generation 9! Target’s incredible showpiece where each year they develop a new concept. This year’s Target Launch 2023 design was inspired by Speed as you can see by the polychromatic design and dynamic lines.

The 975 Ultra Marine Darts sit at the top of the Target Launch 2023 price points as an elegant and sophisticated looking range. Because they are fully CNC machined throughout the entire barrel, they offer an incredibly aggressive and intricate grip design for players.

Designed with the 16X World Champion himself, the Phil Taylor G10 celebrates the 10th edition of the Phil Taylor player darts series with the Target Launch 2023. This high precision, 95% tungsten barrel optimizes the perfect weight and balance for Phil Taylor's signature playstyle.

Chris Dobey, the 2023 PDC Masters Champion, collaborated with Target for the first time ever to create his Chris Dobey Generation One darts for the Target Launch 2023. These darts are themed in a classic black and white finish and Chris Dobey's iconic nickname 'Hollywood'.

Gabriel Clemens, the 'German Giant', makes a comeback in the Target Launch 2023 to release his Generation Two darts range. Radial grooves at the front and a dual patterned radial grip at the back provide an easy-to-use range for anyone to enjoy.

The Rob ‘Voltage’ Cross Brass darts range is the final Player Dart expansion apart of the Target Launch 2023, endorsed by the 2018 PDC World Champion himself. These darts come with a comprehensive package of multiple flights and shafts that you can store in the included Target wallet. 

Target Takoma Wallets are designed to protect a single dart set and spare flights, points, and shafts while you're on the go. The Target Launch 2023 adds a new grey color to the Takoma Wallets collection in regular and extra large sizes.

For dart enthusiasts who love playing flexibly, the 2BA Swiss Converter from the Target Launch 2023 is the perfect tool kit to quickly convert your soft tip darts between soft tip to steel tip in seconds. Perfect for using any steel tip lengths, colors, and designs.

Every dart is created differently so finding your barrel's optimal balance can be a difficult task to accomplish. The center of gravity tool released in the Target Launch 2023 takes all of the guesswork out of finding your dart's center of gravity so you can use the perfect range suited to your playstyle. 

Target FTR, ‘Target Future’, is a new project teased in the Target Launch 2023 that aims to merge the world of technology with the familiarity of darts. Each Target FTR product revolutionizes at-home darts play with never before seen tech-inspired accessories.

One of the most interesting upcoming products revealed in the Target Launch 2023 is the Virt Camera system. You can use the Virt Camera with the DartCounter app to record both you and your dartboard throws with the front-facing and dartboard-facing cameras while playing live games against other players across the world.

Register your interest now for the Virt Camera system by clicking the image above or the button below.

The next step of the FTR project introduces the Omni Auto Scoring System – a new auto scoring system that automatically tracks where your darts hit the dartboard and records your scoring with flawless accuracy. 

Register your interest now for the Omni Auto Scoring System, coming out in April 2024. Click the image above or the button below to sign up.